How to Choose a Business Name for Your Startup Companies in 2024

Most new entrepreneurs don’t think about their startup name too much but it’s a big deal. Choosing the right name for your business is as crucial as naming your newborn.

Just like how an awkward name can make your child’s life unnecessarily complicated, a bad business name can stifle your company’s growth.

Don’t believe it? Check out this list of famous companies that all ended up changing their names:

  • Cadabra » Amazon
  • Sound of Music » Best Buy
  • Research in Motion » Blackberry
  • AuctionWeb » eBay
  • BackRub » Google
  • DrivUrSelf » Hertz
  • Burbn » Instagram
  • Blue Ribbon Sports » Nike
  • Japan Optical Industries Co. » Nikon
  • Marafuku Company » Nintendo
  • Brad’s Drink » Pepsi
  • Stag Party » Playboy
  • Sky Peer-to-Peer » Skype
  • Unadulterated Food Products » Snapple
  • Tokyo Tsushin Kogyo » Sony
  • Cargo House » Starbucks
  • Pete’s Super Submarines » Subway
  • Goodfellow’s Dry Goods » Target
  • Walton’s Five and Dime » Walmart
  • Jerry’s Guide to the World Wide Web » Yahoo

So how do you choose the right name for your startup? Here are a few tips to get your creative juices flowing.

Keep it generic

In 1945, an entrepreneur named Sam Walton opened a business called “Walton’s Five and Dime.” By 1969, that company was renamed “Walmart.” Sam Walton had to change the name of his business because he realized that a more generic name would allow him to expand his business model and it would also appeal to his target audience much better due to its simplicity.

Although it’s not impossible to change the name later, it’s much more difficult than starting with the right one from the beginning. Once your company is established and well-known, rebranding it will cost a lot of time and money, resources that can be better utilized elsewhere to grow your business.

Keep it simple

While names like Fiverr and Flickr do work, these companies had to spend millions on marketing alone to reinforce their brands to prevent potential customers from getting confused.

Once these companies grew, they even had to acquire the correct spelling of their domain names, and, as customers would easily misspell them in their web browser. Flickr eventually spent over a whopping $600,000 to buy the domain Yikes!

Make it memorable

It’s a bad sign if people have to keep asking you the name of your company. You want a name that is catchy and memorable so it stays on top of people’s minds.

Jot down a bunch of ideas and make a list of names you like. Then rank them based on their length. The shorter ones will generally be easier to remember.

The world is changing and a company’s brand name is becoming more and more important by the day. Having a unique and memorable business name is the only way for a new company to stand out from the crowd.

A great product alone just won’t cut it when you have millions of businesses around the world with similar products and services competing for customer attention.

Evoke a feeling

Humans are emotional creatures that primarily rely on their feelings to make decisions. This means your future customers will care about how your brand name makes them feel when they’re comparing you against your competitors. You want a business name that evokes a feeling inside them that coincides with your brand image.

Test it out

Don’t keep the name you like a secret. Talk to other people about it. Mention it to your friends, family, coworkers, or neighbors for valuable feedback. Ask for their first impression because that’s likely what your potential customers will be thinking about when they first hear your business name.

Amazon was originally named “Cadabra,” like the magician’s phrase “abracadabra.” But Jeff Bezos decided to change it after noticing that his lawyer confused it with the word “cadaver” which is used to refer to a dead body.

Check for conflicts

Before you commit to a name, check to see if there are any other businesses that use that same name especially those that are in the same industry as you.

Start with a quick BackRub (Google it). Then look through your Secretary of State’s database. Follow that up with a trademark search. Make sure there aren’t any potential conflicts before moving forward to avoid major legal headaches down the road.

If you find any potential conflicts for the name you like, move on to the next one on your list. Otherwise, consult a trademark attorney to see if your name infringes on another trademark. Sometimes if the business using your name is in another industry, you may still be able to use it.

Get the domain

In today’s tech-savvy world, it’s crucial to have a domain name that matches your company name. And you can’t just grab one with any random extension like .net, .org, or .co. It has to be a .com, the most popular and trusted extension online. If you don’t own the .com then you’re just giving away free traffic to whoever does because that’s where a lot of your potential customers will go.

The problem is that finding a great domain name is like looking for a needle in the haystack. Most are already taken and existing domain owners want outrageous prices in return.

This is why we built simple solutions, a domain marketplace that connects entrepreneurs with premium business names. Names found on the marketplace are priced at market value, come prepackaged with a .com domain and even a professionally designed logo.

Each name is carefully hand-picked by our team based on a number of factors including its meaning, length, pronounceability, memorability, and its overall brand potential to make the business naming process super easy for entrepreneurs.

Simple Tips : How to Find Business Ideas For Your Startups

Some people find it very easy to come up with a new business idea, but that doesn’t always mean that it will be as successful as they hoped. It takes time to come up with a business idea that will take off, but where do you even start? When you’re ready to start a new project, side hustle, or business, grab a piece of paper and get brainstorming. Here are 10 ways to help you find your next business idea that may just be the one to change your life! 

1. Don’t Try to Be Original, Try to Be Better

With so many businesses already out there, and more popping up every week, it’s very unlikely that you will be able to think of a completely original business idea. Don’t worry – you don’t have to. Of course, new products are great, but you can be just as successful simply being the best. You can find a product or service that people are already using, so you know it’s a good idea, and then aim to make it better in some way.

Think about products or services you use that irritate you in some way. If you find yourself saying “why don’t they just do X,” you’ve probably found something you could do better. 

2. Utilize Your Skills and Passions

You’ll hear everyone say, “do what you love.” Being passionate about what you do isn’t always necessary, but it is a good place to start when you’re brainstorming for new business ideas. Your business idea is much more likely to be a success if it incorporates your strengths and something you really love. Start by making a list of these skills and passions and then brainstorm how these things could be turned into a business idea.

Try not to be too direct and think around the edges – for example, if you love fishing rather than thinking “how can I start a business where I am paid for fishing?” Think, “what can I do that makes fishing easier for others, or more enjoyable?” 

You can also think of industries that you may have a particular advantage in because of your strengths, such as experience and skills, knowledge, or a strong network. Any one of these could help you get a big step up when you start a business, you just have to determine which.

3. Find a Solution to a Problem

It is so likely that if you look around pretty much anywhere, whether it’s your home, your office, or in stores, you will probably find something that could have a much simpler solution, and it is likely that others think the same thing as you, but haven’t done anything about it. The best thing is to recognize a problem that hasn’t already been solved by somebody else, or at least not well enough, this way it is distinctly possible that the solution will be something that people want.

This is at the heart of every business – if your business doesn’t solve a problem, then you’re not going to get any customers, so look around at the world and your life and keep an eye out for problems and potential solutions you could supply. 

4. Look to Other Countries

Look to other countries for inspiration. You might find a business idea that has been put into action in another country but not in your local area, and you’ve really hit the jackpot if you find something that hasn’t been thought of anywhere in your country. Alternatively, you might happen upon a new way to improve an existing service or product. For example, we’ve seen a huge increase in the number of face masks being sold here in the west, when normally they were only worn casually by those in Asian countries. Take a look at trends in other cultures and see if you can bring something to your locality. 

5. Don’t Be Afraid to Test Your Ideas

Even if you don’t think your business idea is perfect, do it anyway. You never know how well it will do unless you try. Set yourself a short timeline on how long you will let an idea play out before you determine that it isn’t going to work, at least not yet. All business ideas have potential, you just need to have the confidence to execute them and stick it out. If your business idea isn’t taking off straight away, take the time to improve on it, don’t just throw it away and start over with something else. It’s much better to spend two weeks on an idea that can’t or won’t pan out, than months on the same. It’s perfectly okay to cycle through a number of ideas before finding one that works! 

6. Think About What You Don’t Like to Do

It is also good practice to think about the things you really don’t like to do, as this can significantly narrow down your business options. Maybe you don’t like public speaking, maybe you don’t like being in an office all day, maybe you don’t particularly like children, or maybe you don’t want to have to travel. Whatever it is, you need to think more about the businesses and industries that will let you do more of what you love and less of what you don’t like to do.

7. Look to Social Media

Social media can tell you a lot about what the general public wants or doesn’t want. Keeping an eye on trends and hashtags on sites like Instagram, Facebook, Twitter, and Reddit can really help you to suss out what product or service consumers are using the most and the things that they need in order to live an easier life.

8. Do Your Research

If you know what industry you are interested in getting in to, do as much research as you can without simply doing so to procrastinate on getting started. Read general information about the industry and keep up to date with any news stories related to the field. It can also help you to ascertain what the upcoming trends may be so that you can get ahead of the game and come up with an idea that will fit the trend.

It can also be beneficial to look at customer service queries on websites of companies in the same industry. This can help you to determine what people are experiencing when they use certain products or services, and what they are complaining about. This can help you find a new way of doing business other companies haven’t yet thought of. 

9. Train Your Brain

If you find it difficult to come up with multiple ideas it can be beneficial to train yourself to come up with lots of ideas. Spend time every day writing down 10 or so ideas about a certain topic, not necessarily business ideas, and this will help you to get really creative with any topic you put your mind to.

As mentioned above, it is also important to read as much as you can about the industry you are interested in. This will help you to expand your brain. The more knowledge you have the more business ideas you will be able to come up with.

10. Look to the Future

It is also good to think about what may happen with industry in the future, regarding trends and how people’s needs may change. It makes more sense to come up with a business idea that will be able to continually grow, as opposed to one that may fizzle out as trends and requirements change. The media is a good way to keep track of this as you will find they will report on exactly these trends as they happen.

Coming up with a new business idea is exciting, and there are so many benefits that come with it, both financially and mentally. Having success boosts your self-esteem and not only can running your own business change your life, it has the potential to change the world!

Final thoughts

Choosing a business name for a new company can seem like a daunting task at first just like when you’re about to name a newborn. But once you get through it, you will thank yourself later when your business starts to reap its benefits. No matter what name you end up picking, remember to enjoy the journey because that’s what life is all about.